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Lyra's founding :
What financial advice should be


THE STORY

Lyra Wealth is an independent financial advisory firm co-founded in Geneva in 2006 by Trevor Pavitt and Alexandre Arnbäck, two former bankers who were tired of sacrificing their values on the altar of their employers' objectives. Today we are a team working with a select group of global clients to whom we offer a sound approach to financial advice.

MORE ABOUT OUR TEAM


A BETTER STORY TO TELL

These are the facts. Now, who are we, really? For all the fancy advice from fancy experts,
we’ve found what people are really looking for is a coach, not a guru.
That’s what we want too.

Even when the global recession hit shortly after our founding, we did not waver from our founding values.
Instead, we hunkered down and wrote a book – from our hearts to yours.
It’s called, Heal Your Investments: A Story Your Banker Will Never Tell You.


Read more of our Lyra story